In Japan, merchandise with extra bonus like small toys, figures or key chains are often seen at stores.
Because the gifts are usually exclusive, many people buy those merchandise to get the gifts.
Cup Noodle with Gundam figures were sold for the Gundam’s 30th anniversary.
With this bonus, the noodle sold much more than usual.
Canned or PET bottled drinks are the popular merchandise that come with a bonus gift.
Recently, the fashion magazines with a special gift have been increasing.
The magazines collaborate with famous fashion brands and make gift to put on their magazines such as porch, bag, or mirror.
It seems merchandise with bonus gifts will increase more, and the gifts will be catchier.
This is JAPAN Style!
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