Men’s Beauty Market in Japan


Image Phot (Young Business Man) Copy right Ryo.WATANABE

Image Pic. (Young Business Man) Copy right Ryo.WATANABE

The men who spend time and money for their beauty are increasing recently in Japan.


There are new skincare products for men released one after another.

According to Ministry of Economy, the sale of men’s skincare products in 2008 increased 16.9% more than 2007.

The beauty conscious men groom their eyebrows, get nails done, and take beauty treatment at aesthetic salons.

Most of the men who care their beauty are 20’s to 30’s businessmen.

They think “caring one self’s look is a manner”, and it leads to their business success.

Another reason must be because Japanese women like clean and decent men in good shape.


This is JAPAN Style!


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