New Style Japanese Doughnuts?


Doughnuts are delicious!

But they are also deep fried, and most people care about the calories (T_T). Recently in Japan, baked and cold doughnuts have been popular as healthier alternatives to regular doughnuts, and long lines have been forming in front of the doughnut shops.


Japanese Doughnuts

"yuichi.sakuraba" some rights reserved. flickr

Baked doughnuts.



Here is a funny story. The other day my friend, Yoko, waited in a line and bought some baked doughnuts for her son who is a doughnut lover. But just after he had a bite, his happy smile disappeared, becoming a confused look.

He said, “Mom…This is not a doughnut, is it?” He thought that it looked like a doughnut but tasted like a slice of pound cake. Well, I think he is right. The ingredients in doughnuts and pound cake are similar, so if you bake the dough for doughnuts, it becomes just like a “doughnut-shaped pound cake” (^^;).


Japanese Doughnuts

"gyazickr" some rights reserved. flickr

Cold doughnuts.
These might  be “doughnut-shaped Bavarian creams”?



Japanese Doughnuts

"Chieee" some rights reserved. flickr

Bagels also look like doughnuts.
Could they be called “
baked doughnuts”!?



Ummm…I’m getting confused. Anyway, nobody is going to stand in line to buy “doughnut-shaped pound cake”. Choosing the correct name must be one of the most important factors in marketing a product! 😉



This is JAPAN Style!


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