[Information Article] The Ritz-Carlton Hotel Company, L.L.C. Launches World-Class Loyalty Program Offering Unique Global Travel Experiences


Ritz-Carlton, Tokyo




Chevy Chase, Md. (September 15, 2010) — Beginning September 15, 2010, The Ritz-Carlton Hotel Company, L.L.C. will introduce its highly-anticipated luxury frequent guest stay program – The Ritz-Carlton Rewards.  Creation of The Ritz-Carlton Rewards is based on strong customer feedback and demand for a world-class loyalty program that goes far beyond providing complimentary stays and airline flights, and recognizes its members with a broad selection of unique travel experiences.


“No other luxury hotel company comes close to providing such a full range of opportunities to earn and redeem points and experience some truly exceptional and exotic adventures,” said Herve Humler, president and chief operating officer, The Ritz-Carlton Hotel Company.  “We have already brought together some of the most exclusive names in luxury travel and retail including world class travel provider Abercrombie and Kent; National Geographic Expeditions Photography Workshops; fashion icon, Vera Wang; and Neiman Marcus, one of the top luxury retailers in the U.S.  This is just the beginning.  We will continue to add global partners offering our members the very best in customized and one-of-a-kind memorable experiences.”


The Ritz-Carlton Rewards’ partners offer unique access available only to members, including Abercrombie & Kent members-only tours in locations such as China, Turkey and Egypt; special customer events and a half-day personal shopping experience with fashion experts at Neiman Marcus featuring a private consultation, fashion show, lunch, facial and make-up application; multi-day photography workshops with National Geographic’s renowned photographers at Ritz-Carlton hotels and resorts in locations such as San Francisco and Miami; and the opportunity to redeem points for credit toward wedding gowns and other select products designed by celebrated designer Vera Wang.  Members will also be able to redeem points for flights on 31 of the world’s major airlines.


Membership will be complimentary and guests are invited to enroll by going online at ritzcarltonrewards.com; visiting any Ritz-Carlton hotel front desk; or, by contacting The Ritz-Carlton Rewards Guest Services at 60 3 2688 8071 in Asia Pacific; 400 885 0081 in Mainland China; 852 307 13039 in Hong Kong; 81 3 5405 1854 in Japan; and 61 2 8031 8492 in Australia.


As the premier luxury brand in the Marriott International, Inc. (MAR:NYSE) portfolio, The Ritz-Carlton will lead the high-end luxury hotel segment by offering a rewards program that enables guests to access benefits at more than 70 Ritz Carlton hotels and resorts, plus enjoy the full portfolio of Marriott brands worldwide – nearly 3,300 properties.


The Ritz-Carlton Rewards will partner with the award-winning Marriott Rewards program, whose members will now be able to earn Marriott Rewards points at The Ritz-Carlton hotels.  Elite Marriott Rewards members will also receive special benefits when staying at The Ritz-Carlton’s properties.


For complete program details, visit www.ritzcarltonrewards.com.


*    *    *    *    *    *    *


About The Ritz-Carlton Rewards

The Ritz-Carlton Rewards members will earn 10 points per dollar spent on the room rate at Ritz-Carlton hotels and can redeem points for stays at Ritz-Carlton hotels.  Members earn elite status starting with 10 nights per year for Silver status; 50 nights for Gold; and 75 nights for Platinum.  Elite member benefits range from bonus points and elite only offers to room upgrades and complimentary high-speed internet access.  For meeting planners and attendees, The Ritz-Carlton Rewards Rewarding Events will offer even more point-earning opportunities.  With Rewarding Events, members will earn points on qualifying charges such as guest room blocks, meeting room rental, catering, audio visual and contracted ancillary charges for spa and golf.


The Ritz-Carlton Hotel Company, L.L.C., of Chevy Chase, Md., currently operates 73 hotels in the Americas, Europe, Asia, the Middle East, Africa, and the Caribbean. More than 30 hotel and residential projects are under development around the globe with future openings including Dubai International Financial Centre, United Arab Emirates; Toronto; and Hong Kong. The Ritz-Carlton is the only service company to have twice earned the prestigious Malcolm Baldrige National Quality Award, which recognizes outstanding customer service. For more information, or reservations, contact a travel professional, call toll free in the U.S. 1-800-241-3333, or visit the company web site at www.ritzcarlton.com.  The Ritz-Carlton Hotel Company, L.L.C. is a wholly owned subsidiary of Marriott International, Inc. (NYSE:  MAR) – for more information on Marriott International, visit www.MarriottNewsCenter.com.



You should follow me on Twitter.