Like I said in a past post “Extra Bonus Gift Comes with Merchandise in Japan,” you can find free gift attached merchandise a lot in Japan.
Magazine publishers especially put their energy into free gifts. Some are practical and considerably good quality. Since the gifts are right between the magazines or attached on them, there is no trouble to the consumers like sending code to the publishers or anything like that.
Here are examples;
“EMODA” with a pouch and a gel eyeliner
“GLITTER” with Betty Johnson’s Mini Notebook
“Spring” with TSUMORI CHISATO’s pouch
“smart” with PORTER’s portable speaker
“saita” with kitchen gloves
“snidel” with a bag
“Steady” with Paul & Joe Sister’s bag
Some fashion magazines collaborate with fashion brands and make original items as gifts; therefore, many people get attracted and buy the magazines for the gifts.
This is JAPAN Style!
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