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Visual-kei music festival, “V-ROCK FESTIVAL’11” will be held at Saitama Super Arena in Saitama on October 23, 2011.

Visual-kei is a Japanese music genre related to rock, punk and metal, and involving flamboyant, androgynous costumes and make-up. In Japan, there are successful visual-kei bands that top major music charts, and the popularity of visual-kei has been expanding outside of Japan in recent years; they are touring the world.

The representative director of the promoter Backstage Project said the popularity of Japanese anime is tied to the popularity of visual-kei artists, who are androgynous and their slim bodies remind the fans of anime characters. Having slim body used to be considered as a weak point but it turned to be a strong point.

It turned to be cool. (Oricon Biz Online)

Image from Mix Speaker’s, Inc. MV “Kasa no Shita no Sekai”

The first V-ROCK FESTIVAL was held in 2009 as the first rock festival that featured visual-kei bands. 40 Japanese bands and a couple of bands from outside of Japan entertained the total number of 30,000 audiences. The festival wasn’t held last year, so this will be the 2nd V-ROCK FESTIVAL this year.

The performing bands are SOPHIA, Versailles, ViViD, YELLOW FRIED CHICKENz, BORN, Miz Speaker’s, Inc, Daizy Stripper, Matenrou Opera and more!

For more information, visit V-ROCK FESTIVAL’11 official website (Japanese).

This is JAPAN Style!